How much does an outdoor billboard cost?

Want to advertise? Want to launch a new product but you don't know how much it will cost you? Don't go far. We will inform you about the price of an outdoor advertising panel through this article. Whether for a fare in general, for display in bus shelters or in a metro.

What are the prices for display advertising?

The rates for an advertising display are separated into two categories: the gross rate and the net rate. In general, gross fares are subject to discounts, depending on the bands. The discounts are between 5 and 15% for a French history, against 60 to 85 % for American displays in France. The net rate for its part is discounted in relation to the gross and the cost of the poster campaign.

For your information, posting costs vary according to posting periods. Indeed, the display price will never be the same in August and September. In September you have to pay a little more because the visibility is much higher. The geographical area of the display is also to be taken into account. Because prices vary from one country to another.

What are the bus shelter prices?

On average, the price of displays for a bus shelter is from €90 for 5 impressions. The advantages of these displays are numerous:

• Bus stops are very busy places, so they can be used as advertising media to guarantee more visibility;
• The stops can be backlit, so the posters can be seen day and night;
• Bus shelters have always been intended for commercial display since the 1960s;
• The posters will also be protected from the weather as they are placed under glass.

What are the prices for a display in the metro?

Several parameters must be taken into account if you want to display in the metro, in particular: the display volume, the season, the duration of the campaign. So, for a display on a network of 100 faces for 7 days of campaigning in a Paris metro, you will pay a gross amount of €13,000 excluding tax. You can expect a price of €1,740 excluding tax if you are not going to print the posters. You can request a quote on dedicated sites for displays in the metro to make your job easier.

As a reminder, here are the different types of advertising formats in the metro:

• The size 200*150 cm;
• The size 400*150 cm;
• The 2m format² ;
• The 8m format² or 12m².

In order to make a snowball effect in your communications, choose the best angle of attack for your advertisements.